I turn business goals into tech that ships.

written.app

Written is a two-sided publishing platform for authors and readers. Authors self-publish for free, get paid instantly and earn up to 90% on each sale. Readers buy limited or unlimited editions and can resell them, with authors earning 20% on every resale. Readers pay by card, authors withdraw in regular currency, and the infrastructure behind it stays invisible.

I co-founded it and lead product end to end, and act as field CTO for architecture and vendor decisions. From zero to open beta in mid-2025; now 30k+ users, 18k+ authors and 4.5k+ books.

Key resultsHide key results

• Shipped the open beta MVP: editions system, resale market, iOS and Android reading apps, author profiles and social feed, onboarding flows
• Lead a cross-functional team of 20+ and align the roadmap with 10–12 business stakeholders, prioritising with author interviews, product data and market-expansion impact
• Grew author sign-ups from ~10 to 1,000–2,000 a month together with marketing, including a redesign of author registration
• Built two AI agents: one automates cold outreach for marketing, the other reviews contest manuscripts for quality, integrity and story value
• Lead technical partnerships (Stripe, Coinflow, Turnkey, ElevenLabs), own the tech budget and run hiring and onboarding for the tech team

Bookmate

Bookmate is a subscription reading app with 13M+ users and a library from 20k+ publishers, operating across LatAm, Northern Europe and the Balkans. The company was product-led: what to build was decided from the CPO seat.

Started as CPO, managing 5 product managers and a 6-person data and ML team. In mid-2023 became Managing Director, adding engineering, QA and analytics (~70% of company operations): 13 direct reports, partial P&L and 9 C-level stakeholders, reporting to the CEO.

Key resultsHide key results

• ML-enhanced recommendations raised reading retention to ~80%
• A hypothesis-tested churn algorithm cut attrition by 5% across all markets
• Pricing experiments and engagement campaigns lifted conversion and engagement by ~4%
• A customer achievements program grew the active user base by 10%
• Project management changes cut key project shipping time by 30%

Self-employed Product Consultant

winAutopilote is an automated ordering tool for pharmacies in French-speaking markets. It takes routine stock ordering off pharmacists' hands, saving up to 8 hours a week and about €7,000 in treasury per pharmacy.

I joined the winPharma product team as a consultant to help launch it: ran customer interviews, managed the alpha-testing programs with early adopters, and ran the feedback loop through to stable release. Also designed, prototyped and launched a workforce optimisation tracker in two months.

Lamoda

Lamoda is a major fashion e-commerce platform, then part of Global Fashion Group with 4–5M active customers across CIS. My scope was the side customers never see: apps and systems for couriers, warehouse staff and logistics operations.

I was brought in to build a product function for logistics IT that didn't exist yet: hired and led 4 PMs and set the vision, roadmap and prioritisation across last-mile delivery apps, warehouse systems, supply chain tools and partner integrations, with ~20 senior stakeholders.

Key resultsHide key results

• Integrated an external delivery partner network: ~$47K monthly revenue increase
• Logistics integrations for international brands, including Inditex and Calzedonia
• Datamatrix scanning at every delivery touchpoint, for item-level authenticity checks at handoff
• Integration architect: designed cross-system data flows and pipelines into Oracle BI
• Co-built a leadership reporting system with ML forecasting, anomaly detection and OKR tracking

Netcracker

Netcracker, a NEC company, builds software for telecom operators. I managed delivery and technical support for international clients: Telecom Austria, Telefónica, Telecom Italia, Orange and Canal+.

I took over delayed multi-year deliveries and got them back on track. Along the way I planned pre-sale estimates, risk assessments, delivery and resource plans, defined roadmaps with client stakeholders, and led cross-functional delivery teams.

winPharma

winPharma makes software for French pharmacies. I joined as a system analyst, working directly with pharmacists and translating their problems for developers, and grew into full product ownership with an engineering team that I hired myself.

Key resultsHide key results

• Relaunched winpharmacie.com on a new stack: pharmacists keep in touch with patients and prepare orders 50% faster
• Relaunched winTeam, a corporate social network for pharmacy staff with group ordering and internal communication
• Grew product sales by ~5% through an engaged user community and experiments